Karlo

Brand guideline

This document provides brand guidelines to follow when using the Karlo API.

Signature text

Users must accurately describe the usage of the API within their own product development by using the text "Powered by Karlo" ("signature text"). It is essential to inform end users that the company's product has been developed using Kakao’s technology, Karlo.

Usage of Signature Text

The signature text can be used in product UI, promotional materials, press coverage, and app store descriptions. It is not allowed to use any wording that describes partnership relationships, joint development, or any other meaning beyond the specified purposes. Additionally, using "Kakao", "카카오", "Karlo", or "칼로" model names directly in the product or app name is not permitted as it may cause confusion to end users.

Do and Don’t

Text	Allowed
Powered by Karlo	O
Powered by Kakao	X
Collaborated with Karlo	X
Collaborated with Kakao	X
Worked with Karlo	X
Work with Kakao	X
Partnered with Karlo	X
Partnered with Kakao	X
Building with Karlo	X
Building with Kakao	X

Logo

Users of Karlo API may use Karlo logo by referring to the logo usage guidelines provided by Kakao. The logo should be used in accordance with a precise understanding and application of the logo usage guidelines to maintain brand consistency and protect the values and commercial interests of Kakao. By using the logo, users agree that the created logo may be used in Kakao's marketing activities.

Logo usage is only permitted within the boundaries allowed by Kakao's guidelines.
The rights to use the logo granted by Kakao is non-exclusive and non-transferable.
Kakao reserves the right to modify the logo usage guidelines at any time, and users must comply with any changes immediately.
Kakao may review users' logo usage and request modifications or discontinuation if necessary.
Users who are requested for modification or discontinuation must immediately cease logo usage.