Type info

This document provides the data type information used for Kakao Moment APIs.

A

ActionButton

Name	Description
LINK	Shortcuts
MORE	Learn
RESERVATION	Make a reservation
PURCHASE	Purchase
REQUEST	Apply
INQUIRE	Inquire
INSTALL	Install
RUN	Execute
DOWNLOAD	Download
LAUNCH	Use
ADD_FRIEND	Add channel
SUBSCRIBE	Get news
MORE_VIDEO	View more videos
JOIN	Sign up
COUPON	Get coupons

AdGroup

Name	Type	Description
id	Long	Ad group ID
name	String	Ad group name
adGroupStatus	Status[]	Ad group status

AdGroupType

Name	Description
DISPLAY	Display
DIRECT_MESSAGE	Message

AdView

Name	Type	Description
id	Long	Ad View ID
name	String	Ad View name
type	String	Ad View type
templateType	String	Ad View template type

AdViewItem

Name	Type	Description
id	Long	Ad View ID

AppTrackingType

Name	Type	Description
RETARGETING	String	Retargeting
CONVERSION	String	Conversion
BOTH	String	Both retargeting and conversion

AssetGroup

Name	Type	Description
assetGroupId	Long	Slide number
ordering	Integer	Slide order
image	Image	Slide image
title	String	Title
description	String	Promotional text
priceAmount	String	Price information
priceCurrencyCode	String	Price currency unit One of KRW, USD, JPY, EUR
discountedPriceAmount	String	Discounted price information
rspvLandingUrl	String	Representative landing URL
pcLandingUrl	String	Landing URL for PC
mobileLandingUrl	String	Landing URL for mobile

B

BaseAd

Name	Type	Description
adGroup	AdGroup	Ad group
campaign	Campaign	Campaign
operation	Operation	Operation type Refer to Available operation and engagement types by Type X Goal.
firstIndicator	Indicator	Type of the first response Refer to Available operation and engagement types by Type X Goal.
secondIndicator	Indicator	Type of the second response Refer to Available operation and engagement types by Type X Goal.

BidStrategyTarget

Name	Type	Description
type	String	Automatic bidding options One of TARGET_CPC (CPC cost targeting), TARGET_CPA (CPA cost targeting), TARGET_ROAS(ROAS targeting) or MAXIMIZE_CONVERSION_VALUE(Maximizing the value of conversions)
value	Long	Target value The cost target value of the Automatic bidding, pass 0 if type is MAXIMIZE_CONVERSION_VALUE

ButtonAssetGroup

Name	Type	Description
ordering	Long	Sort order number
title	String	Button name
rspvLandingUrl	String	Responsive landing URL
mobileLandingUrl	String	Mobile landing URL
pcLandingUrl	String	PC landing URL
adViewId	Long	Ad View ID
bizFormId	Long	Business Form ID
channelPostId	Long	Channel post ID
channelCouponId	Long	Channel coupon ID
thumbnail	String	Thumbnail image
highlighted	Boolean	Whether to use highlighted button
landingType	String	Landing type One of the followings: LANDING_URL: URL landing CHANNEL_COUPON: Coupon landing CHANNEL_POST: Post landing AD_VIEW: Ad View BIZ_FORM: Business Form

BusinessForm

Name	Type	Description
id	Long	Business Form ID linked to Moment Used when creating a Message creative.
adAccountId	Long	Ad account ID
bizFormId	Long	Business Form ID
title	String	Business Form title
flowType	String	Business Form type One of: APPLY (바로응모형) SURVEY (설문조사형) RESERV (신청예약형)
linkedDate	String	Date and time when the Business Form is linked to Moment in yyyy-MM-dd'T'HH:mm:ss format
beginDate	String	Date and time when the Business Form starts in yyyy-MM-dd'T'HH:mm:ss format
endDate	String	Date and time when the Business Form ends in yyyy-MM-dd'T'HH:mm:ss format

C

Campaign

Name	Type	Description
id	Long	Campaign ID
adAccountId	Long	Ad account ID
name	String	Campaign name
campaignTypeGoal	CampaignTypeGoal	Campaign Type X Goal
objective	Objective	Objective of the advertising goal
dailyBudgetAmount	Long	Daily budget If not specified, no limitation on the budget.
config	String	Campaign status One of ON, OFF, or DEL (Deleted)
isDailyBudgetAmountOver	Boolean	Whether or not the daily budget is exceeded
statusDescription	String	Status of the campaign
trackId	String	Conversion tracking ID

CampaignType

Name	Description
TALK_BIZ_BOARD	Kakao Talk Bizboard
DISPLAY	Display
TALK_CHANNEL	Kakao Talk Channel
DAUM_SHOPPING	Daum Shopping
VIDEO	Video
PERSONAL_MESSAGE	Personalized message

CampaignTypeGoal

Name	Type	Description
campaignType	CampaignType	Campaign type
goal	Goal	Campaign goal

CategoryData

Name	Type	Description
id	String	Category code Use "targeting.ufoInterests(Interest)" or "targeting.ufoBusinessTypes(Industry)" when creating or editing an ad group.
name	String	Category name
children	CategoryData[]	Sub-category data

ChannelPost

Name	Type	Description
id	Long	Post ID
title	String	Title
status	String	Status
adult	Boolean	Whether it is an age verification post true: Age verification post false: General post
permalink	String	Post URL
createdDate	String	Date and time of post creation
publishedDate	String	Date and time of post publication

Clip

Name	Type	Description
id	Long	Clip ID
duration	Double	Video duration
thumbnailUrl	String	Thumbnail image URL
isOpen	Boolean	Whether or not the clip is public

ClipLink

Name	Type	Description
id	Long	Clip Link ID
displayTitle	String	Clip Link title
playCount	Int	Number of video plays
likeCount	Int	Number of likes
commentCount	Int	Number of comments
createTime	DateTime	Created time
updateTime	DateTime	Updated time
clip	Clip	Detailed information of the Clip Link
linkUrl	String	URL of the Clip Link

code: Categories of Network for placements

code	name	Description
IAB1	예술 및 엔터테인먼트	Arts and entertainment
IAB10	홈/정원	Home/Gardening
IAB11	법, 정부와 정치	Law, government and politics
IAB12	언론	Press
IAB13	개인금융	Personal finance
IAB14	사회	Society
IAB15	과학	Science
IAB16	애완동물	Pets
IAB17	스포츠	Sports
IAB18	스타일/패션	Style/Fashion
IAB19	컴퓨터/기술	Computer/Technology
IAB2	자동차	Car
IAB20	여행	Travel
IAB21	부동산	Real estate
IAB22	쇼핑	Shopping
IAB23	종교	Religion
IAB24	미분류	Unclassified
IAB3	산업	Industry
IAB4	직업	Occupation
IAB5	교육	Education
IAB6	가족 및 육아	Family and parenting
IAB7	건강 및 운동	Health and exercise
IAB8	식음료	Food
IAB9	취미	Hobby

code: Section categories of Kakao Talk for placements

code	name	Description
KKO99-0	오픈채팅탭 노출 제외	Exclude displaying in Open Chat tab
KKO99-1	채팅탭에만 노출	Only displayed in Chat tab

CohortTargeting

Name	Type	Description
id	Long	Engagement target ID
name	String	Engagement target name
cohortId	Long	Registered engagement target number
inclusionType	InclusionType	Whether to include or exclude the information extracted through engagement targeting for ad group targeting

Company

Name	Type	Description
businessRegistrationNumber	String	Business registration number
name	String	Business name

Config

Name	Description
ON	Activated
OFF	Inactivated
DEL	Deleted

CouponBookAssetGroup

Name	Type	Description
couponBookTitle	String	Title of coupon book
couponBookTitleType	String	Type of coupon book
title	String	Detailed description of coupon book
channelCoupons	ChannelCoupons	Information of channel coupon
mobileLandingUrl	String	Mobile landing URL
pcLandingUrl	String	PC landing URL
ordering	Integer	Sort order

ChannelCoupons

Name	Type	Description
id	String	Channel coupon ID

ChannelCoupon

Name	Type	Description
id	Long	Coupon ID
title	String	Coupon's title
content	String	Coupon's content
statusCode	String	Coupon's status
permalink	String	Coupon's link
entryImage	EntryImage	Coupon's detailed image
createdAt	String	Date and time of coupon creation

CurrencyCode

Name	Description
KRW	₩
USD	$
JPY	¥
EUR	€

CustomerFileStatus

Name	Description
WAITING	Waiting for extracting target population from a customer file
COMPLETE	Target population has been extracted from a customer file
DELETE	Already deleted or deleting
ERROR	Other abnormal case
MODIFYING	Preparing for the modified target population

CustomerFileTargeting

Name	Type	Description
id	Long	Customer file registration ID
inclusionType	InclusionType	Whether to include or exclude the information extracted from a customer file for ad group targeting
name	String	Customer file name
status	Enum of CustomerFileStatus	Customer file status

D

Data

Name	Type	Description
start	String	Start date in yyyyMMdd format
end	String	End date in yyyyMMdd format
dimensions	Dimension	Report criteria and values
metrics	Metrics	Report metrics and values

DatePreset (Enum)

Name	Description
TODAY	Today, from 00:00 to the hour right before the current
YESTERDAY	Yesterday, from 00:00 to 24:00
LAST_7DAY	For the last 7 days until 24:00 yesterday, not including today
LAST_14DAY	For the last 14 days until 24:00 yesterday, not including today
LAST_30DAY	For the last 30 days until 24:00 yesterday, not including today
THIS_MONTH	This month, from the 1st day of this month to today
LAST_MONTH	Last month, from the 1st day of last month to the last day

Depth2Location

To see all detailed information of Depth2Location, refer to Depth2Location (Enum).

Name	Type	Description
value	String	Code that indicates the corresponding location
description	String	Name of -si/-do and gun/gu Passed in Korean only.
depth1Name	String	Name of -si (city) or -do (province)
depth2Name	String	Name of -si (city), -gun (county), or -gu (district)

Depth3Location

To see all detailed information of Depth3Location, refer to Depth3Location (Enum).

Name	Type	Description
value	String	Code that indicates the corresponding location
description	String	Name of -si/-do and gun/gu
depth1Name	String	Name of -si (city) or -do (province)
depth2Name	String	Name of -si (city), -gun (county), or -gu (district)
depth3Name	String	Name of -dong (neighborhood), -eup (town), or -myeon (townships)

DeviceType

Name	Description
ANDROID	Android
IOS	IOS
PC	PC

Dimension: Level to retrieve report (Enum)

Value	Description	Code
AD_ACCOUNT	Ad account	ad_account_id
CAMPAIGN	Campaign	campaign_id
AD_GROUP	Ad group	ad_group_id
CREATIVE	Creative	creative_id

Dimension: Criteria to retrieve report (Enum)

Value	Description	Code
CREATIVE_FORMAT	Creative type: Display - Image banner - Image native - video native - Image box - Image catalog - Dynamic catalog - Contents Message - Basic text - Wide list - Wide message - Carousel commerce - Carousel feed - Premium video	Display - IMAGE_BANNER - IMAGE_NATIVE - VIDEO_NATIVE - IMAGE_BOX - CATALOG_MANUAL - CATALOG_DYNAMIC - SERVICE_CONTENT Message - BASIC_TEXT_MESSAGE - WIDE_LIST_MESSAGE - WIDE_MESSAGE - CAROUSEL_COMMERCE_MESSAGE - CAROUSEL_FEED_MESSAGE - PREMIUM_VIDEO_MESSAGE
PLACEMENT	Placement - All - Kakao Talk - Daum - Kakao Story - Kakao service - Network	- total - KAKAO_TALK - DAUM - KAKAO_STORY - KAKAO_SERVICE - NETWORK
AGE	(Old) Age range - All - 15 to 19 - 20 to 25 - 26 to 30 - 31 to 40 - 41 to 50 - 51 to 70 - Unknown	- total - 15 - 20 - 26 - 31 - 41 - 51 - -1
AGE_BAND	Age range - All - 15 to 19 - 20 to 25 - 25 to 29 - 30 to 34 - 35 to 39 - 40 to 44 - 45 to 49 - 50 to 54 - 55 to 59 - 60 to 64 - 65 to 69 - Over 70 - Unknown	- total - 15 - 20 - 25 - 30 - 35 - 40 - 45 - 50 - 55 - 60 - 65 - 70 - 0
GENDER	Gender - All - Male - Female - Unknown	- total - M - F - N
AGE_GENDER	(Old) Age range+gender
AGE_BAND_GENDER	Age range+gender
LOCATION	Location - All - Seoul - Incheon - Gyeonggi-do - Gangwon-do - Sejong Special Self-Governing City - Daejeon - Chungcheongbuk-do - Chungcheongnam-do - Gwangju - Jeollabuk-do - Jeollanam-do - Daegu - Ulsan - Gyeongsangbuk-do - Gyeongsangnam-do - Busan - Jeju Special Self-Governing Province - Overseas - Unknown	- total - I - K - B - A - Q - G - P - O - E - M - L - F - J - D - C - H - N - Z - U
DEVICE_TYPE	Device type - All - PC - Android - iOS - Others	- total - PC - Android - iOS - N/A
HOUR	Hour - All - 00:00 to 00:59 - 01:00 to 01:59 - 02:00 to 02:59 - 03:00 to 03:59 - 04:00 to 04:59 - 05:00 to 05:59 - 06:00 to 06:59 - 07:00 to 07:59 - 08:00 to 08:59 - 09:00 to 09:59 - 10:00 to 10:59 - 11:00 to 11:59 - 12:00 to 12:59 - 13:00 to 13:59 - 14:00 to 14:59 - 15:00 to 15:59 - 16:00 to 16:59 - 17:00 to 17:59 - 18:00 to 18:59 - 19:00 to 19:59 - 20:00 to 20:59 - 21:00 to 21:59 - 22:00 to 22:59 - 23:00 to 23:59	- total - 00 - 01 - 02 - 03 - 04 - 05 - 06 - 07 - 08 - 09 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23

E

EntryImage

Name	Type	Description
type	String	Media type, such as image, video and others
url	String	Image URL
thumbnail	String	Thumbnail image
previewImage	String	In the case of video type, thumbnail image
playUrl	String	In the case of video type, video URL
name	String	Name

G

Goal

Name	Description
VISITING	Visit
CONVERSION	Conversion
REACH	Reach
VIEW	View

GroupInfo

Name	Type	Description
title	String	Content
hash	String	hash value of the group
ordering	Integer	Sort order
isHighlighted	Boolean	Whether button is highlighted
landingType	String	Group landing type One of CHANNEL_POST, CHANNEL_COUPON, AD_VIEW, BIZ_FORM, or LANDING_URL
image	ImageInfo	Group image information
video	VideoInfo	Group video information
pcLandingUrl	String	PC landingURL
mobileLandingUrl	String	Mobile landingURL
channelPostId	Long	Channel post ID selected as a group landing
channelPostTitle	String	Channel post title selected as a group landing
channelCouponId	Long	Channel coupon ID selected as a group landing
channelCouponTitle	String	Channel coupon title selected as a group landing
adViewId	Long	Ad View ID selected as a group landing
bizFormId	Long	Business Form ID selected as a group landing

I

Image

Name	Type	Description
size	Long	File size
url	String	Image URL
fileName	String	Image file name
width	Integer	Image width
height	Integer	Image height
mimeType	String	Mime type

ImageInfo

Name	Type	Description
url	String	Image URL
imageWidth	Integer	Image width
imageHeight	Integer	Image height
fileSize	Long	File size
fileName	String	File name

InclusionType

Name	Description
INCLUDE	Included
EXCLUDE	Excluded

Indicator

Name	Type	Description
PLAY	String	Video play
CLICK	String	Click
CONVERSION	String	Conversion
OPEN	String	Open

ItemAssetGroup

Name	Type	Description
thumbnail	Long	Thumbnail URL
landingType	Image	Landing type In the case of the Kakao TV Video creative, null is returned. In the other cases, one of the followings is returned: LANDING_URL (URL), CHANNEL_COUPON (Coupon), CHANNEL_POST (Post)
ordering	Integer	Sort order
title	String	Promotional text or title Promotional text in the item asset group is passed only for WIDE_LIST_MESSAGE, CAROUSEL_COMMERCE_MESSAGE(Except for the intro card), CAROUSEL_FEED_MESSAGE types.
description	String	Promotional text for CAROUSEL_FEED_MESSAGE
priceAmount	String	Price for CAROUSEL_COMMERCE_MESSAGE
priceCurrencyCode	String	Currency One of KRW, USD, JPY, and EUR
discountedPriceAmount	String	Discounted price for CAROUSEL_COMMERCE_MESSAGE
mobileLandingUrl	String	Mobile landing URL Passed if landing type is set to LANDING_URL.
pcLandingUrl	String	PC landing URL Passed if landing type is set to LANDING_URL.
image	Image	Image creative Image in the item asset group is returned for WIDE_MESSAGE, WIDE_LIST_MESSAGE, CAROUSEL_COMMERCE_MESSAGE(Except for the intro card), CAROUSEL_FEED_MESSAGE types.
video	Video	Kakao TV Video creative Video in the item asset group is passed only for a wide image or wide list type of message.
thumbnail	Thumbnail	Representative image In the case of Kakao TV Video creatives, image information used for a representative image is passed.

K

KakaoTvChannelInfo

Name	Type	Description
id	Long	Kakao TV channel ID
name	String	Kakao TV channel name
description	String	Kakao TV channel description
totalClipCount	Integer	Number of video clips uploaded in the Kakao TV channel
openClipCount	Integer	Number of open video clips in a playlist
subscriberCount	Integer	Number of subscribers
visitCount	Integer	Number of views of Kakao TV channel videos
isOpen	Boolean	Whether Kakao TV channel is public or private
createTime	DateTime	Creation time of the Kakao TV channel
updateTime	DateTime	Update time of the Kakao TV channel
clipCount	Integer	Number of video clips in a playlist
linkUrl	String	URL of the Kakao TV channel page

L

LandingInfo

Name	Type	Description
landingType	String	Landing type One of the followings: PF_BOT: Chatbot AD_VIEW: Ad View MESSAGE: Message CHANNEL_WEBVIEW: Channel web view BIZ_FORM: Business Form PAY_BUY: Purchase using Kakao Pay
profileId	String	Kakao Talk Channel's profile ID if a Chatbot or Channel web view is used for a landing Pass the Kakao Talk Channel's profile ID obtained through the Viewing Kakao Talk Channel profile API.
action	String	Keyword if PF_BOT is used for a landing
adViewItem	AdViewItem	Ad View object if AD_VIEW is used for a landing
url	String	URL if CHANNEL_WEBVIEW is used for a landing
bizFormId	Long	Business Form ID if BIZ_FORM landing is used for a landing
channelPostId	Long	Channel post ID if CHANNEL_POST is used for a landing
shopKey	String	Store key used to purchase using Kakao Pay if PAY_BUY for a landing
productId	String	Product ID used to purchase using Kakao Pay if PAY_BUY is used for a landing

Location

To see all detailed information of Location, refer to Depth1Location (Enum).

Name	Type	Description
value	String	Code that indicates the corresponding location
description	String	Name of -si (city) or -do (province)
depth1Name	String	Name of -si (city) or -do (province)

M

MemberType

Name	Description
MASTER	Master role
MEMBER	Member role

MessageElement

Name	Type	Description
id	Long	Message creative ID
adAccountId	Long	Ad account ID
profileId	String	Kakao Talk Channel profile ID
profileName	String	Kakao Talk Channel profile name
name	String	Message creative name
shareFlag	Boolean	Sharing
adFlag	Boolean	Advertising message
creativeFormat	String	Message creative's type. One of the followings: BASIC_TEXT_MESSAGE WIDE_MESSAGE WIDE_LIST_MESSAGE CAROUSEL_COMMERCE_MESSAGE CAROUSEL_FEED_MESSAGE
title	Title	Promotional text or title Displayed on the different locations by the creative format. BASIC_TEXT_MESSAGE: Promotional text WIDE_MESSAGE: Promotional text WIDE_LIST_MESSAGE: Title CAROUSEL_COMMERCE_MESSAGE: Title of the intro card
description	String	Promotional text for the intro card of CAROUSEL_COMMERCE_MESSAGE
image	Image	Image creative Only returned for the BASIC_TEXT_MESSAGE and CAROUSEL_COMMERCE_MESSAGE types.
video	Video	Kakao TV Video creative Only returned for the BASIC_TEXT_MESSAGE or PREMIUM_VIDEO_MESSAGE type.
buttonAssetGroups	ButtonAssetGroup	Button item
itemAssetGroups	ItemAssetGroup	List of items Only returned for the following types WIDE_MESSAGE WIDE_LIST_MESSAGE CAROUSEL_COMMERCE_MESSAGE CAROUSEL_FEED_MESSAGE
thumbnailUrl	String	Thumbnail image URL
csInfo	String	Phone number of customer support
couponBookAssetGroups	CouponBookAssetGroup	Coupon book information
createdDate	String	Date and time of the Message creative creation in yyyy-MM-dd'T'HH:mm:ss format
lastModifiedDate	String	Date and time of the Message creative modification in yyyy-MM-dd'T'HH:mm:ss format
hasIntro	Boolean	Whether the CAROUSEL_COMMERCE_MESSAGE creative has the intro card
introLandingType	String	Landing type of the CAROUSEL_COMMERCE_MESSAGE intro card
introMobileLandingUrl	String	Landing URL of the CAROUSEL_COMMERCE_MESSAGE intro card for mobile
introPcLandingUrl	String	Landing URL of the CAROUSEL_COMMERCE_MESSAGE intro card for PC

MessageSendingInfo

Name	Type	Description
contractCount	Integer	Available number of sending messages Not allowed to set this value less than the estimated target population for sending a message.
longTerm	Boolean	Whether to use the '전체발송 후 새 친구에게도 보내기(Send to new friends after sending all messages)' option true: Send. false: Not send. If you set it to true, you must pass beginDate (Start date), beginTime (Start time), endDate (End date), and endTime (End time) for the schedule field.
price	Long	Price for sending a message
pushAlarm	Boolean	Whether to use the '푸시알림 보내지 않기(Not send push notifications)' option true: Not send push notifications false: Send push notifications
sendRate	Integer	Option to send distributed messages One of the following integers: 100, 500, 1000, 1500, 2000: Set the number of messages that are sent at once. 0: Not use the Distributed sending option
status	String	Status of sending a message One of READY, SENDING, PAUSE, FINISHED, STOPPED, EXPIRED, or SAVE
syncStatus	String	Sync status with the sending system One of READY, SUCCESS, or FAILED
startedAT	String	Time when message delivery has started
finishedAT	String	Time when message delivery has been completed
ageVerification	Boolean	Whether to use age verification messages true: Age verification message used false: General message used

MetricsGroup (Enum)

Value	Description	Code
BASIC	Basic metrics - Number of impressions - Number of clicks - Click-through rate - Cost - Number of plays - Rate of plays	- imp - click - ctr - cost - video_play_3s - vtr
ADDITION	Additional metrics - Number of people who see ads (Reach) - Cost per impression - Cost per click - Cost per reach - Cost per play	- reach - cost_per_imp - cost_per_click - cost_per_reach - cost_per_video_play_3s
MESSAGE	Message basic metrics - Number of messages sent - Number of views - Total number of clicks - Cost - Sending failure count	- msg_send - msg_open - msg_click - cost - msg_send_fail
MESSAGE_ADDITION	Message additional metrics - Cost per sending a message - Cost per view - Total cost per click	- cost_per_msg_send - cost_per_msg_open - cost_per_msg_click
PIXEL_SDK_CONVERSION	Pixel & SDK conversion metrics - Complete a signup (1 day) - Complete a signup (7 days) - View cart (1 day) - View cart (7 days) - Purchase (1 day) - Purchase (7 days) - Purchase price (1 day) - Purchase price (7 days) - ROAS (1 day) - ROAS (7 days) - Estimated ROAS (1 day) - Estimated ROAS (7 days) - Potential customer (1 day) - Potential customer (7 days) - Service registration (1 day) - Service registration (7 days) - Install app (1 day) - Install app (7 days) - Cost per sign up (1 day) - Cost per sign up (7 days) - Signup rate (1 day) - Signup rate (7 days) - Adding to wishlist (1 Day) - Cost per adding wishlist (1 Day) - Rate of adding to wishlist (1 Day) - Adding to wishlist (7 Days) - Cost per adding wishlist (7 Days) - Rate of adding to wishlist (7 Days) - Adding to cart (1 Day) - Cost per adding to cart (1 Day) - Rate of adding to cart (1 Day) - Adding to cart (7 Days) - Cost per adding to cart(7 Days) - Rate of adding to cart (7 Days) - Cost per cart viewing (1 day) - Cost per cart viewing (7 days) - Cart viewing rate (1 day) - Cart viewing rate (7 days) - Cost per purchase (1 day) - Cost per purchase (7 days) - Purchase rate (1 day) - Purchase rate (7 days) - Cost per potential customer (1 day) - Cost per potential customer (7 days) - Potential customer rate (1 day) - Potential customer rate (7 days) - Cost per service registration (1 day) - Cost per service registration (7 days) - Service registration rate (1 day) - Service registration rate (7 days) - Cost per app installation (1 day) - Cost per app installation (7 days) - App installation rate (1 day) - App installation rate (7 days)	- conv_cmpt_reg_1d - conv_cmpt_reg_7d - conv_view_cart_1d - conv_view_cart_7d - conv_purchase_1d - conv_purchase_7d - conv_purchase_p_1d - conv_purchase_p_7d - conv_purchase_p_per_cost_1d - conv_purchase_p_per_cost_7d - conv_estimated_purchase_p_per_cost_1d - conv_estimated_purchase_p_per_cost_7d - conv_participation_1d - conv_participation_7d - conv_signup_1d - conv_signup_7d - conv_app_install_1d - conv_app_install_7d - cost_per_conv_cmpt_reg_1d - cost_per_conv_cmpt_reg_7d - conv_cmpt_reg_1d_rate - conv_cmpt_reg_7d_rate - conv_add_to_wishlist_1d - cost_per_conv_add_to_wishlist_1d - conv_add_to_wishlist_1d_rate - conv_add_to_wishlist_7d - cost_per_conv_add_to_wishlist_7d - conv_add_to_wishlist_7d_rate - conv_add_to_cart_1d - cost_per_conv_add_to_cart_1d - conv_add_to_cart_1d_rate - conv_add_to_cart_7d - cost_per_conv_add_to_cart_7d - conv_add_to_cart_7d_rate - cost_per_conv_view_cart_1d - cost_per_conv_view_cart_7d - conv_view_cart_1d_rate - conv_view_cart_7d_rate - cost_per_conv_purchase_1d - cost_per_conv_purchase_7d - conv_purchase_1d_rate - conv_purchase_7d_rate - cost_per_conv_participation_1d - cost_per_conv_participation_7d - conv_participation_1d_rate - conv_participation_7d_rate - cost_per_conv_signup_1d - cost_per_conv_signup_7d - conv_signup_1d_rate - conv_signup_7d_rate - cost_per_conv_app_install_1d - cost_per_conv_app_install_7d - conv_app_install_1d_rate - conv_app_install_7d_rate
PLUS_FRIEND	Kakao Talk friends metrics - Number of friends added (1 day) - Number of friends added (7 days) - Cost per number of friends added (1 day) - Cost per number of friends added (7 days) - Adding friends rate (1 day) - Adding friends rate (7 days)	- conv_kf_pf_add_1d - conv_kf_pf_add_7d - cost_per_conv_kf_pf_add_1d - cost_per_conv_kf_pf_add_7d - conv_kf_pf_add_1d_rate - conv_kf_pf_add_7d_rate
VIDEO	Video metrics - Number of plays - Cost per plays - Number of autoplays - Number of plays by touching video - Sound ON count - Number of plays for 5 seconds - Number of plays for 10 seconds - Number of plays for 15 seconds - Number of plays for 30 seconds - Number of plays for 60 seconds - Number of plays watching 25% of video - Number of plays watching 50% of video - Number of plays watching 75% of video - Number of plays watching 100% of video	- video_play - cost_per_video_play_3s - video_play_auto - video_play_touch - video_unmute - video_play_5s - video_play_10s - video_play_15s - video_play_30s - video_play_60s - video_play_25p - video_play_50p - video_play_75p - video_play_100p
SLIDE_CLICK	Slide metrics - Number of clicks on slide1 - Number of clicks on slide2 - Number of clicks on slide3 - Number of clicks on slide4 - Number of clicks on slide5 - Number of clicks on slide6 - Number of clicks on slide7 - Number of clicks on slide8 - Number of clicks on slide9 - Number of clicks on slide10 - Number of clicks on others	- slide1_click - slide2_click - slide3_click - slide4_click - slide5_click - slide6_click - slide7_click - slide8_click - slide9_click - slide10_click - slide_others_click
MESSAGE_CLICK	Message click metrics - Number of clicks on 'Share' - Number of clicks on image or video - Number of clicks on title - Number of clicks on text - Number of clicks on video - Number of video plays for 3 seconds - Number of video plays for 5 seconds - Number of video plays for 10 seconds - Number of video plays for 15 seconds - Number of video plays for 30 seconds - Number of video plays for 60 seconds - Number of clicks on list1 - Number of clicks on list2 - Number of clicks on list3 - Number of clicks on list4 - Number of plays of list1 - Number of plays of list1 for 3 seconds - Number of plays of list1 for 5 seconds - Number of plays of list1 for 10 seconds - Number of plays of list1 for 15 seconds - Number of plays of list1 for 30 seconds - Number of plays of list1 for 60 seconds - Number of plays of list2 - Number of plays of list2 for 3 seconds - Number of plays of list2 for 5 seconds - Number of plays of list2 for 10 seconds - Number of plays of list2 for 15 seconds - Number of plays of list2 for 30 seconds - Number of plays of list2 for 60 seconds - Number of plays of list3 - Number of plays of list3 for 3 seconds - Number of plays of list3 for 5 seconds - Number of plays of list3 for 10 seconds - Number of plays of list3 for 15 seconds - Number of plays of list3 for 30 seconds - Number of plays of list3 for 60 seconds - Number of plays of list4 - Number of plays of list4 for 3 seconds - Number of plays of list4 for 5 seconds - Number of plays of list4 for 10 seconds - Number of plays of list4 for 15 seconds - Number of plays of list4 for 30 seconds - Number of plays of list4 for 60 seconds - Number of clicks on button1 - Number of clicks on button2 - Number of clicks on button1 of carousel1 - Number of clicks on button1 of carousel2 - Number of clicks on button1 of carousel3 - Number of clicks on button1 of carousel4 - Number of clicks on button1 of carousel5 - Number of clicks on button1 of carousel6 - Number of clicks on button2 of carousel1 - Number of clicks on button2 of carousel2 - Number of clicks on button2 of carousel3 - Number of clicks on button2 of carousel4 - Number of clicks on button2 of carousel5 - Number of clicks on button2 of carousel6 - Number of clicks on carousel1 coupon - Number of clicks on carousel2 coupon - Number of clicks on carousel3 coupon - Number of clicks on carousel4 coupon - Number of clicks on carousel5 coupon - Number of clicks on carousel6 coupon - Number of clicks on 'View more' - Number of clicks on coupon button - Number of clicks on other elements	- msg_click_share - msg_click_media - msg_click_title - msg_click_text -msg_play_start -msg_play_3s -msg_play_5s -msg_play_10s -msg_play_15s -msg_play_30s -msg_play_60s - msg_click_list1 - msg_click_list2 - msg_click_list3 - msg_click_list4-msg_play_list1_start - msg_play_list1_3s - msg_play_list1_5s - msg_play_list1_10s - msg_play_list1_15s - msg_play_list1_30s - msg_play_list1_60s - msg_play_list2_start - msg_play_list2_3s - msg_play_list2_5s - msg_play_list2_10s - msg_play_list2_15s - msg_play_list2_30s - msg_play_list2_60s - msg_play_list3_start - msg_play_list3_3s - msg_play_list3_5s - msg_play_list3_10s - msg_play_list3_15s - msg_play_list3_30s - msg_play_list3_60s - msg_play_list4_start - msg_play_list4_3s - msg_play_list4_5s - msg_play_list4_10s - msg_play_list4_15s - msg_play_list4_30s - msg_play_list4_60s - msg_click_button1 - msg_click_button2 - msg_click_carousel_button1 - msg_click_carousel_button2 - msg_click_carousel_button3 - msg_click_carousel_button4 - msg_click_carousel_button5 - msg_click_carousel_button6 - msg_click_carousel_share1 - msg_click_carousel_share2 - msg_click_carousel_share3 - msg_click_carousel_share4 - msg_click_carousel_share5 - msg_click_carousel_share6 - msg_click_carousel1_coupon - msg_click_carousel2_coupon - msg_click_carousel3_coupon - msg_click_carousel4_coupon - msg_click_carousel5_coupon - msg_click_carousel6_coupon - msg_click_carousel_more - msg_click_coupon - msg_click_others
ADVIEW	Ad View metrics - Number of clicks on button1 - Number of clicks on button2 - Number of clicks on 'Share' - Number of impressions for image/video1 - Number of autoplays for video1 - Number of plays by touching video1 - Number of plays of video1 for 3 seconds - Number of impressions for image/video2 - Number of autoplays for video2 - Number of plays by touching video2 - Number of plays of video3 for 3 seconds - Number of impressions for image/video3 - Number of autoplays for video3 - Number of plays by touching video3 - Number of plays of video3 for 3 seconds - Number of impressions for image/video4 - Number of autoplays for video4 - Number of plays by touching video4 - Number of plays of video4 for 3 seconds - Number of impressions for image/video5 - Number of plays by touching video5 - Number of autoplays of video5 for video - Number of plays of video5 by touching video - Number of impressions for image/video6 - Number of autoplays of video6 - Number of plays by touching video6 - Number of plays of video6 for 3 seconds - Number of impressions for image/video7 - Number of autoplays of video7 for video - Number of plays of video7 by touching video - Number of plays of video7 for 3 seconds - Number of impressions for image/video8 - Number of autoplays of video8 for video - Number of plays by touching video8 - Number of plays of video8 for 3 seconds - Number of impressions for image/video9 - Number of autoplays of video9 - Number of plays of video9 by touching video - Number of plays of video9 for 3 seconds - Number of impressions for image/video10 - Number of autoplays of video10 for video - Number of plays of video10 by touching video - Number of plays of video10 for 3 seconds	- ADV_CLICK_BUTTON1 - ADV_CLICK_BUTTON2 - ADV_CLICK_BUTTON_SHARE - ADV_TH1_VIEW - ADV_TH1_VIDEO_PLAY_AUTO - ADV_TH1_VIDEO_PLAY_TOUCH - ADV_TH1_VIDEO_PLAY_3S - ADV_TH2_VIEW - ADV_TH2_VIDEO_PLAY_AUTO - ADV_TH2_VIDEO_PLAY_TOUCH - ADV_TH2_VIDEO_PLAY_3S - ADV_TH3_VIEW - ADV_TH3_VIDEO_PLAY_AUTO - ADV_TH3_VIDEO_PLAY_TOUCH - ADV_TH3_VIDEO_PLAY_3S - ADV_TH4_VIEW - ADV_TH4_VIDEO_PLAY_AUTO - ADV_TH4_VIDEO_PLAY_TOUCH - ADV_TH4_VIDEO_PLAY_3S - ADV_TH5_VIEW - ADV_TH5_VIDEO_PLAY_AUTO - ADV_TH5_VIDEO_PLAY_TOUCH - ADV_TH5_VIDEO_PLAY_3S - ADV_TH6_VIEW - ADV_TH6_VIDEO_PLAY_AUTO - ADV_TH6_VIDEO_PLAY_TOUCH - ADV_TH6_VIDEO_PLAY_3S - ADV_TH7_VIEW - ADV_TH7_VIDEO_PLAY_AUTO - ADV_TH7_VIDEO_PLAY_TOUCH - ADV_TH7_VIDEO_PLAY_3S - ADV_TH8_VIEW - ADV_TH8_VIDEO_PLAY_AUTO - ADV_TH8_VIDEO_PLAY_TOUCH - ADV_TH8_VIDEO_PLAY_3S - ADV_TH9_VIEW - ADV_TH9_VIDEO_PLAY_AUTO - ADV_TH9_VIDEO_PLAY_TOUCH - ADV_TH9_VIDEO_PLAY_3S - ADV_TH10_VIEW - ADV_TH10_VIDEO_PLAY_AUTO - ADV_TH10_VIDEO_PLAY_TOUCH - ADV_TH10_VIDEO_PLAY_3S
BIZ_BOARD	Bizboard metrics - Number of impressions - Number of autoplays for video (Motion) - Number of autoplays for video (Expandable) - Number of video plays for 3 seconds (Motion) - Number of video plays for 3 seconds (Expandable) - Number of call-to-action clicks - Number of clicks for image - Number of impressions for image1 - Number of impressions for image2 - Number of impressions for image3 - Number of impressions for image4 - Number of impressions for image5 - Number of clicks for image1 - Number of clicks for image2 - Number of clicks for image3 - Number of clicks for image4 - Number of clicks for image5	- EXPANDABLE_IMP - MOTION_VIDEO_PLAY_AUTO - EXPANDABLE_VIDEO_PLAY_AUTO - MOTION_VIDEO_PLAY_3S - EXPANDABLE_VIDEO_PLAY_3S - EXPANDABLE_CLICK_CTA - EXPANDABLE_CLICK_IMAGE1 - EXPANDABLE_VIEWABLE_GOODS_1 - EXPANDABLE_VIEWABLE_GOODS_2 - EXPANDABLE_VIEWABLE_GOODS_3 - EXPANDABLE_VIEWABLE_GOODS_4 - EXPANDABLE_VIEWABLE_GOODS_5 - EXPANDABLE_CLICK_GOODS_1 - EXPANDABLE_CLICK_GOODS_2 - EXPANDABLE_CLICK_GOODS_3 - EXPANDABLE_CLICK_GOODS_4 - EXPANDABLE_CLICK_GOODS_5
SPB	Board metrics - Number of clicks on channel home - Number of clicks on 'Add channel' - Number of clicks on article1 - Number of clicks on article2 - Number of clicks on article3 - Number of clicks on article4 - Number of clicks on article5 - Number of clicks on article6 - Number of clicks on article7 - Number of clicks on article8 - Number of clicks on article9 - Number of clicks on article10	- channel_home_click - channel_add_click - article1_click - article2_click - article3_click - article4_click - article5_click - article6_click - article7_click - article8_click - article9_click - article10_click
MESSAGE_ADDITION	- Message open rate - Message click-through rate	-msg_open_rate -msg_click_rate
TRIGGER	Frontal induction indicator - Number of induction area impressions	- trigger_viewable

O

Objective

Name	Description
type	Refer to ObjectiveType.
value	Ad goal setting ID If ObjectiveType is set to TALK_CHANNEL, this value is id obtained through the Viewing list of KakaoTalk Channel profiles API. If ObjectiveType is set to PIXEL_AND_SDK, this value is id obtained through the Viewing Pixel & SDK API.
detailType	ObjectiveDetailType

ObjectiveType

Name	Description
TALK_CHANNEL	Kakao Talk Channel
PIXEL_AND_SDK	Pixel & SDK

ObjectiveDetailType

Name	Description
PURCHASE	Purchase
APP_INSTALL	Install app
COMPLETE_REGISTRATION	Sign up
SIGN_UP	Apply for a service
CART	Add to a cart
PARTICIPATION	Potential customer
ADD_FRIEND	Add Kakao Talk Channel Friends Note: Only provided in the response when ObjectiveType is TALK_CHANNEL. Not supported for the request.

Operation

Name	Type	Description
ONLY	String	ONLY
AND	String	AND
MINUS	String	MINUS
OR	String	OR

OpinionFile

Name	Type	Description
id	Long	ID of the material for ad verification
originalFileName	String	Name of the uploaded material
downloadUrl	String	URL of the material for ad verification

OptimizationStatus

Value	Description
LEVEL_1	Level 1 Limited Machine Learning
LEVEL_2	Level 2 Basic Machine Learning
LEVEL_3	Level 3 Advanced Machine Learning
LEVEL_4	Level 4 Optimized Machine Learning
INVALID	Cannot retrieve status
READY	Ready for Machine Learning
null	No value. optimizationStatus is only available when the Goal of the campaign is Conversion.

P

Pacing

Name	Description
NONE	Inactivated
QUICK	Quick spending This spending method increases ad impression by using your budget as quickly as possible to reach your goal.
NORMAL	Normal spending This spending method controls ad impression by dividing the daily budget for each time period not to exceed the daily budget.

PeriodUnit

Name	Description
WEEK	Weekly
MONTH	Monthly

Placement

Name	Description
KAKAO_TALK	Kakao Talk
KAKAO_STORY	Kakao Story
DAUM	Daum
KAKAO_SERVICE	Kakao Service
NETWORK	Network

PricingType

Name	Description
CPC	Cost per Click Type to charge every time your ad is clicked. You can run your ads more flexibly by participating in the ad bidding competition in real-time.
CPM	Cost per Mille Type to charge per 1,000 impressions. You can participate in bidding based on the impressions.
CPA	Cost per Action Type to charge for each conversion (Friend added) within 24 hours after clicking your ad If the ad goal is set to '카카오 친구 늘리기'(Making more Kakao friends).

R

RejectedReason

Name	Type	Description
rejectedTitle	String	Title of reason why a review is rejected
rejectedContent	String	Content of reason why a review is rejected

S

SystemConfig

Name	Description
ON	Activated
VOID	Impossible to run (System invalidated)
ADMIN_STOPPED	Administrator suspended
EXTERNAL_SERVICE_STOP	Linked service restricted

Schedule

Name	Type	Description
beginDate	String	Start date in yyyy-MM-dd'T'HH:mm:ss format Set it to today or the day after today.
endDate	String	End date in yyyy-MM-dd'T'HH:mm:ss format Set it to the start date or the day after the start date.
lateNight	Boolean	Late night targeting
detailTime	Boolean	Whether a specific time is set or not If lateNight (late night targeting) is true, and set this value to false, it will be set to the default value (22:00 ~ 06:59).
mondayTime	String[]	Set a specific time for Monday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length of 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
tuesdayTime	String[]	Set a specific time for Tuesday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
wednesdayTime	String[]	Set a specific time for Wednesday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
thursdayTime	String[]	Set a specific time for Thursday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
fridayTime	String[]	Set a specific time for Friday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
saturdayTime	String[]	Set a specific time for Saturday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.
sundaytime	String[]	Set a specific time for Sunday 1: Make the corresponding hour exposed 0: Make the corresponding hour not exposed Array that contains "0" or "1" with an array length is 24 Example: ["1","1", "0",....] Required if detailTime is set to true.

Schedule

Name	Type	Description	Required
detailTime	Boolean	Whether a specific time is set or not	O
beginDate	String	Start date	O
beginTime	String	Start time	X
endDate	String	End date	X
endTime	String	End time	X
mondayTime	String[]	Delivery time on Monday	X
tuesdayTime	String[]	Delivery time on Tuesday	X
wednesdayTime	String[]	Delivery time on Wednesday	X
thursdayTime	String[]	Delivery time on Thursday	X
fridayTime	String[]	Delivery time on Fridya	X
saturdayTime	String[]	Delivery time on Saturday	X
sundayTime	String[]	Delivery time on Sunday	X
lateNight	Boolean	Whether to apply the Late night targeting	O
periodUnit	PeriodUnit	Weekly or monthly basis	X

Status: Campaign

Key	Description
READY	Campaign is ready to run
LIVE	Campaign is running
FINISHED	Campaign has finished running
OFF	User status is OFF
DELETED	Campaign is deleted
EXCEED_DAILY_BUDGET	Campaign's daily budget exceeded
PAUSED	Campaign is paused
NO_AVAILABLE_CREATIVE	There is no available creative
CANCELED	Contract is canceled
SYSTEM_CONFIG_EXTERNAL_SERVICE_STOP	Campaign is unavailable to run because some linked service is restricted
SYSTEM_CONFIG_ADMIN_STOP	Administrator is suspended
ADACCOUNT_UNAVAILABLE	Ad account is unavailable to run

Status: Ad group

Key	Description
READY	Ad group is ready to run
LIVE	Ad group is running
FINISHED	Ad group has finished running
OFF	User status is OFF
DELETED	Ad group is deleted
EXCEED_DAILY_BUDGET	Ad group's daily budget exceeded
PAUSED	Ad group is paused
NO_AVAILABLE_CREATIVE	There is no available creative
CANCELED	Contract is canceled
CAMPAIGN_UNAVAILABLE	Campaign is unavailable to run
SYSTEM_CONFIG_EXTERNAL_SERVICE_STOP	Campaign is unavailable to run because some linked services are restricted
SYSTEM_CONFIG_ADMIN_STOP	Administrator is suspended

Status: Creative

Key	Description
OPERATING	Creative is available to run.
UNAPPROVED	Review is not approved. (Including review pending or suspension case) Not applicable for Message creative.
INVALID_DATE	Delivery period has not started or is overdue.
MONITORING_REJECTED	Monitoring is pending because the administrator is suspected. Not applicable for Message creative.
OFF	User status is OFF.
DELETED	Creative is deleted.
ADGROUP_UNAVAILABLE	Ad group that includes ads is not available to run. Not applicable for Message creative.
SYSTEM_CONFIG_VOID	Creative cannot be run due to error in creative content. Not applicable for Message creative.
SYSTEM_CONFIG_ADMIN_STOP	Administrator is suspended

statusDescription: Ad account

statusDescription (Current status of ad account) is determined according to config (Ad account's status), isAdminStop (Admin's suspension status), and isOutOfBalance (Ad account's balance).

statusDescription*	config	isAdminStop	isOutOfBalance
운영중 (Meaning "Active")	ON	false	false
잔액부족 (Meaning "Insufficient balance")	ON	false	true
관리자정지 (Meaning "Admin suspended")	ON	true	false
관리자정지, 잔액부족 (Meaning "Admin suspended, Insufficient balance")	ON	true	true
사용자OFF (Meaning "User OFF")	OFF	false	false
사용자OFF, 잔액부족 (Meaning "User OFF, Insufficient balance")	OFF	false	true
사용자OFF, 관리자정지 (Meaning "User OFF, Admin suspended")	OFF	true	false
사용자OFF, 잔액부족, 관리자정지 (Meaning "User OFF, Insufficient balance, Admin suspended")	OFF	true	true
삭제됨 (Meaning "Deleted")	DEL	-	-

* The values of statusDescription are passed in Korean.

statusDescription: Campaign

statusDescription (Current status of campaign) is determined according to config (campaign's status), dailyBudgetAmountOver (Whether or not the daily budget is exceeded).

statusDescription*	config	dailyBudgetAmountOver
운영중 (Meaning "Active")	ON	false
일예산초과(Daily budget exceeded)	ON	true
사용자OFF (Meaning "User OFF")	OFF	false
사용자OFF,일예산초과 (Meaning "User OFF, Daily budget exceeded")	OFF	true
삭제됨 (Meaning "Deleted")	DEL	-

* The values of statusDescription are passed in Korean.

statusDescription: Ad creative

statusDescription (Current status of ad creative) is determined according to reviewStatus (creative's review status), config (creative's status), and the review status of original creative and modified creative.

There are five types of review status for creatives:

• APPROVED
• WAITING
• REJECTED: indicates the status of review pending or admin suspended.
• MODIFICATION_WAITING: Only when the review for the original creative is approved or its administrator is suspended, the creative has this status.
• MODIFICATION_REJECTED: Only when the review for the original creative is approved or its administrator is suspended, the creative has this status.

If the review status of the original creative is REJECTED or WAITING, and the creative is changed, its status becomes APPROVED, WAITING, or REJECTED.

statusDescription*	reviewStatus	config	Review status of original creative	Review status of modified creative
운영중 (Meaning "Active")	APPROVED	ON	Review approved	-
운영중(수정사항 심사중) (Meaning "Active(Review for modification in progress)")	MODIFICATION_WAITING	ON	Review approved	In review
운영중(수정사항 심사보류) (Meaning "Active(Review for modification rejected)")	MODIFICATION_REJECTED	ON	Review approved	Pending review
심사중 (Meaning "Review in progress")	WAITING	ON	In review	-
심사보류 (Meaning "Review rejected)	REJECTED	ON	Pending review	-
관리자정지 (Meaning "Admin suspended")	REJECTED	ON	Admin suspended	-
관리자정지(수정사항 심사중) (Meaning "Admin suspended(Review for modification in progress)")	MODIFICATION_WAITING	ON	Admin suspended	In review
관리자정지(수정사항 심사보류) (Meaning "Admin suspended(Review for modification rejected)")	MODIFICATION_REJECTED	ON	Admin suspended	Pending review
사용자OFF (Meaning "User OFF")	APPROVED	OFF	Review approved	-
사용자OFF,수정사항 심사중 (Meaning "User OFF, Review for modification in progress")	MODIFICATION_WAITING	OFF	Review approved	In review
사용자OFF,수정사항 심사보류 (Meaning "User OFF, Review for modification rejected")	MODIFICATION_REJECTED	OFF	Review approved	Pending review
사용자OFF,심사중 (Meaning "User OFF, Review in progress")	WAITING	OFF	In review	-
사용자OFF,심사보류중 (Meaning "User OFF, Review rejected")	REJECTED	OFF	Pending review	-
사용자OFF,관리자정지 (Meaning "User OFF, Admin suspended")	REJECTED	OFF	Admin suspended	-
사용자OFF,관리자정지(수정사항 심사중) (Meaning "User OFF, Review for modification in progress")	MODIFICATION_WAITING	OFF	Admin suspended	In review
사용자OFF,관리자정지(수정사항 심사보류) (Meaning "User OFF, Review for modification rejected")	MODIFICATION_REJECTED	OFF	Admin suspended	Pending review
삭제됨 (Meaning "Deleted")	-	DEL	-	-

* The values of statusDescription are passed in Korean.

statusDescription: Display Ad group

statusDescription (Current status of Display ad group) is determined according to config (Ad group's status), isDailyBudgetAmountOver (Whether or not the daily budget is exceeded), and isValidPeriod (Whether delivery period is valid.)

statusDescription*	config	isDailyBudgetAmountOver	isValidPeriod
운영중 (Meaning "Active")	ON	false	true
일예산초과 (Meaning "Daily budget exceeded")	ON	true	true
기간외 (Meaning "Period elapsed")	ON	false	false
일예산초과,기간외 (Meaning "Daily budget exceeded, Period elapsed")	ON	true	false
사용자OFF (Meaning "User OFF")	OFF	false	true
사용자OFF,일예산초과 (Meaning "User OFF, Daily budget exceeded")	OFF	true	true
사용자OFF,기간외 (Meaning "User OFF, Period elapsed")	OFF	false	false
사용자OFF,일예산초과,기간외 (Meaning "User OFF, Daily budget exceeded, Period elapsed")	OFF	true	false
삭제됨 (Meaning "Deleted")	DEL	-	-

* The values of statusDescription are passed in Korean.

SyncAppTargeting

Name	Type	Description
profileId	String	Kakao Talk Channel profile ID
inclusionType	String	Whether or not it is included Either INCLUDE or EXCLUDE

T

TalkChannelTargeting

Name	Type	Description
id	Long	Kakao Talk Channel targeting ID
inclusionType	InclusionType	Whether to include or exclude the information extracted from a Kakao Talk Channel for ad group targeting
profileId	Integer	Encoded profile ID
profileName	String	Profile name

TalkChannelGroupTargeting

Name	Type	Description
id	Long	Friend group ID
name	String	Friend group name
inclusionType	InclusionType	Whether to include or exclude the information extracted from a Friend group file for ad group targeting
talkChannelGroupFileId	Long	Friend group file ID
fileType	String	File type One of the followings: APP_USER_ID, PHONE_NUMBER, MESSAGE_RETARGET
groupKey	String	Friend group file's group key

Targeting

Name	Type	Description
id	Long	Audience ID Not provided in the case of general targeting
name	String	Audience name Not provided in the case of general targeting
type	String	Whether to use Audience. One of the followings: - NORMAL: General targeting. - DISPLAY: Use the set Display Audience. - MESSAGE: Use the set Message Audience.
ageType	String	Selection type for age range Either All (Select all age ranges) or NOT_ALL (Select some age ranges)
ages	Set of String	Age range
genderType	String	Selection type for gender Either All (Select all genders) or NOT_ALL (Select a specific gender)
genders	Set of String	Gender
locations	Set of Location	City/Province Refer to View city/province.
depth2Locations	Set of Depth2Location	City/County/District Refer to View city/county/district.
depth3Locations	Set of Depth3Location	Neighborhood/Town/Townships Refer to View dong/eup/myeon.
ufoInterests	EnumSet of UfoInterest	Interest targeting Refer to View categories of Network for placements.
ufoBusinessTypes	EnumSet of UfoBusinessType	Business type targeting Refer to View categories of Network for placements.
talkChannelTargetings	Set of TalkChannelTargeting	Kakao Talk Channel targeting
syncAppTargetings	Set of SyncAppTargeting	Kakao Login user targeting
customerFileTargetings	Set of CustomerFileTargeting	Customer targeting
cohortTargetings	Set of CohortTargeting	Engagement targeting
trackerTargetings	Set of TrackerTargeting	Pixel & SDK targeting
talkChannelGroupTargetings	Set of TalkChannelGroupTargeting	Information of friends group targeting.

Thumbnail

Name	Type	Description
fileSize	Long	File size
url	String	Representative Thumbnail image URL
fileName	String	Representative Thumbnail file name
imageWidth	Integer	Image width
imageHeight	Integer	Image height
mimeType	String	Mime type

TimeUnit

Name	Description
DAY	day

Report counting unit	Maximum period to be retrieved
DAY	1 month

TrackerTargeting

Name	Type	Description
id	Long	Tracker number
inclusionType	InclusionType	Whether to include or exclude the information extracted from a Pixel & SDK event for ad group targeting
trackId	String	Tracker ID
eventCode	String	Event code
trackRuleId	String	Tracker rule number
trackRuleName	String	Tracker rule name
term	Integer	Targeting period. (Min: 1, Max: 180)

TrackRule

Name	Type	Description
trackRuleId	String	Tracker information ID
trackId	String	Tracker ID
eventCode	String	Event code
name	String	Tracker information name
ruleSetStr	String[]	Rule set definition

U

UfoBusinessType

Name	Type	Description
value	String	Key that indicates detailed business type For detailed keys and descriptions, refer to UfoBusinessType (Enum).

UfoInterest

Name	Type	Description
value	String	Key for interests For detailed keys and descriptions, refer to UfoInterest (Enum).

V

Video: Display creative

Name	Type	Description
url	String	Video creative URL

Video: Message creative

Name	Type	Description
vid	String	Unique ID of Kakao TV video
name	String	Kakao TV video name
previewImage	String	Preview image URL
thumbnail	String	Thumbnail URL
duration	Double	Video duration
clipId	String	Mime type
clipLinkId	Long	Clip link ID
liveLinkId	Long	Live link ID
channelId	Long	Channel ID
channelName	String	Channel name
isVertical	Boolean	Whether or not the video is vertical
videoType	String	Video type One of UPLOAD, PREUPLOAD, LINK, or NONE
isOwner	Boolean	Whether or not it is owner

VideoInfo

Name	Type	Description
vid	String	Kakao TV video ID
name	String	Kakao TV video name
duration	Integer	Kakao TV video duration
clipId	Long	Kakao TV video clip ID
clipLinkId	Long	Kakao TV video clip link ID
liveLinkId	Long	Kakao TV live link ID
channelName	String	Kakao TV channel name
videoType	String	Video type One of UPLOAD (Uploaded video), PREUPLOAD (Loaded video), or LINK (Linked video)