Content guideline

This document provides content guidelines to follow when using the Karlo API.

Guidelines for Content Usage

Kakao’s AI model, Karlo, has been developed to support creators' efficiency and creativity in discovering and expressing new creatives. Kakao expects users to utilize Karlo technology responsibly and lawfully, ensuring safety and responsible usage.

The usage of Karlo API allows the creation, publication, and sharing of content within the G rating (suitable for all audiences). Users may not generate, publish, or share content that exceeds the G rating. It is strictly prohibited to disrespect others’ rights and cause harm. Creating, publishing, or sharing content that includes the following elements using Karlo technology is not allowed.

• Discriminatory or offensive content
  • Content containing malicious and aggressive elements
  • Content that promotes or incites hatred
  • Content that promotes violence or self-harm
• Content with illegal purposes or promoting illegal activities
  • Content containing or promoting illegal activities or violations of the law
  • Content with the purpose of selling illegal products or services
• Content that may lead to misinformation, false statements, or misunderstandings
  • Content intended to deceive as if it were factual in areas of expertise (health, finance, law, etc.)
  • Content that may negatively impact an individual's finances or rights protection
• Content that disregards the rights of children or is created for sexual satisfaction
  • Content depicting children in a sexual or abusive manner
  • Sexually explicit content
• Content that infringes upon the rights of third parties (e.g., copyright, portrait rights)
  • Content created by uploading information or data without the consent of others
  • Content containing personal information
  • Content that infringes upon the copyrights of others
• Content that violates Kakao's policies on the eradication of hate speech
  • Content that incites violence against specific individuals or groups based on origin (country, region, etc.), race, appearance, disabilities or illnesses, social and economic status, religion, age, gender, sexual identity, or other identity factors, endangering human dignity.

The generation, use, posting, and sharing of any content that is unpleasant to people, may have unfair or negative impacts on people, attempts to bypass or circumvent safety measures, violates the terms of service, causes harm to individuals or groups, or promotes harm are all prohibited.

Watermark Display

When sharing images generated by AI (Artificial Intelligence), it is crucial to display watermarks indicating that they were created using AI. Karlo watermark, which is included in the content produced using Karlo API, should be prominently displayed and not removed or altered. By displaying the watermark, the transparency and authenticity of the AI-generated content's source can be maintained, providing clear information to end users.

Download Karlo Watermarkoutlink

Commercial Use

Users must follow Kakao’s terms, policies, and content guidelines if users use Karlo-generated content for commercial use. For inquiries about commercial use, contact us through the partnership portal.

Content Policy Violation

Kakao prohibits any actions that infringe human rights of specific individuals or groups or violate existing laws when using the service. Karlo API users are expected to make efforts to prevent human rights violations of all stakeholders, including service providers, users, and individuals exposed to the service. Kakao may prohibit the creation, use, posting, and sharing of content that infringes freedom of expression or privacy violation according to appropriate internal procedures. If users fail to comply with the policies, Kakao may request the modification or removal of problematic content. In cases of repeated or severe policy violations, Kakao may suspend the user’s usage of Karlo API or terminate the contract. Additionally, Kakao may take further measures such as requesting accountability and compensation for any damages incurred.